Plus-size fashion and lifestyle brands becomes a helper of Santa Claus
The Iowa based plus-size and lifestyle brand, My Beautiful Fluff,” has come forth to be a corporate sponsor of the Art, Trade Lifestyle short film, “Santa Claus.” Empowering Self-Love and Body Positivity for All Sizes
My Beautiful Fluff is a mission-driven, plus-size fashion and lifestyle brand founded by Brittany Washington. Created to celebrate diversity and promote self-love, the brand offers a unique range of products, including inclusive plus-size clothing up to size 40, body-positive coloring books, fluffy makeup brushes, journals, earrings, and more.
My Beautiful Fluff empowers women and men of all shapes, sizes, and backgrounds to embrace their natural beauty and individuality. At its core, My Beautiful Fluff stands for inclusivity and representation, especially for plus-size individuals and those with natural hair. Through its thoughtfully designed products and vibrant online community, the brand challenges conventional beauty standards and fosters a supportive environment for self-expression.
Beyond retail, My Beautiful Fluff is a certified disability-owned business committed to giving back. It sponsors gifts for causes like sickle cell and autism awareness, collaborates with nonprofits, and features affirming initiatives like the “Show Off Your Fluff” campaign and community-driven coloring books. By combining style, empowerment, and community, My Beautiful Fluff is more than a brand—it’s a movement for embracing confidence and celebrating who you are, just as you are.
Santa Claus 3D Animated Short Film
Santa Claus is a 3D animated short film produced by 107 Films, a film production company of Art, Trade & Lifestyle, and coproduced by Raynova Studios. Written, produced and directed by Miles J. Edwards, and creative animation by Favy Ijomah.
Santa Claus is a 10 minute short film about a seven-year-old girl by the name of, “Desiree Stevens,” who loses her Christmas spirit and belief in Santa Claus after finding out her older military serving brother is being restationed for a second year in a row during the holiday season; causing her to miss another Christmas day with him. All Desiree wants for Christmas is to spend the holiday season with her brother, but does she believe in Santa Claus enough for it to happen?
Santa Claus is inspired by the American folklore about flying dandelion seeds that are commonly known as a “Santa Claus.” The folklore tells if you catch a Santa Claus and make a wish. Santa Claus will grant your wish for the holidays.
Santa Claus will be the first independent 3D animated short film created by Black filmmakers from the metropolitan Atlanta community, and also the first animated film to incorporate the metro Atlanta community into its storyline.
Santa Claus “Santa Helper” Sponsorship:
By becoming a sponsor of Santa Claus and a corporate sponsor of the $2,000 “Santa Helper” category. My Beautiful Fluff will receive:
A. Logo in end credits
B. Recognition and mentions in press releases
C. Sponsors profile on Sana Claus website
$2,000 in ad credits with A.T.L. News
Awards and Programs My Beautiful Fluff Has Been Part Of Awards:
1. Size Overrated Magazine Award
2. Buy From a Black Woman Grant Recipient
3. Disability-Owned Spotlight on HSN (Disability Awareness Month)
Programs and Accelerators:
1. Navy Pier Small Business Accelerator Program (2024) • Participated in winter markets and received expert feedback for business growth.
2. H&M Plus Buy From a Black Woman Online Market • Highlighted as a featured business for inclusivity and body positivity.
3. Nasdaq Circles Program (Circle 270 Graduate) • Completed training to enhance entrepreneurial skills and business strategy.
4. Goldman Sachs Black in Business Accelerator • Graduate of the first cohort focused on empowering Black-owned businesses.
5. Our Village United HerBono Program (Sponsored by Walmart) • Received technical assistance to grow in ads, non-paid growth, and product development.
6. FedEx E-Commerce Learning Lab • Gained knowledge and resources to expand the e-commerce arm of the business.
7. Sunshine Enterprise Community Business Program • Received business training and alumni support to navigate challenges during COVID-19.
8. Lift Microloan Program • Used funding to create the first body-positive coloring book and larger inclusive custom shirts.
9. Small Business Academy Graduate (2023) • Focused on expanding small business knowledge and capacity.
10. HerInstitute Program • Collaborated with dynamic women entrepreneurs to grow and strengthen the business.
Publications and Features:
1. Move Magazine Feature (September 2024 Issue)
2. Guest Blog Posts on SleepApnea.Sleep-Disorders.net
3. Feature on HSN’s Disability-Owned Spotlight
To learn more about My Beautiful Fluff, visit www.mybeautifulfluff.com.
Do you believe in Santa Claus, and interested in learning more about becoming a sponsor of this project? Contact us at: in**@at*.news.
