Your B2C Weekend Guide (March 12–15, 2026)
Welcome to this week’s Beltline To Coastline (B2C) briefing. Every Thursday, A.T.L. N.E.W.S. leverages our growing network to bring you the best events across Georgia and California, along with the national highlights you can’t miss.
Look for the B2C Logo for our official “Must-Attend” recommendations!
National Spotlight: The Main Stage
SXSW 2026 (Austin, TX): The 40th anniversary of South by Southwest officially kicks off Friday, March 13 (with early Innovation tracks starting March 12). This year features a “village” layout across downtown Austin while the convention center is rebuilt.
National Pi Day (March 14): Celebrated nationwide. Keep an eye out for $3.14 deals at pizza and pie shops.
Georgia Bureau: The “Beltline” Briefing
Metro Atlanta is turning green this weekend as St. Patrick’s Day festivities kick off early.
- The 141st Atlanta St. Patrick’s Day Parade: Saturday, March 14, at 12:00 PM. Steps off from Colony Square (15th and Peachtree) and heads south to 5th Street. Expect floats, bagpipes, and the 2026 Hibernian Queen.
- Luck of the Forum (Peachtree Corners): Saturday, March 14, 4:00 PM – 6:00 PM. A family-friendly festival at The Forum featuring Irish dancers and live music.
- Atlanta Science Festival: Running March 11–21. This weekend features the “Annual Orchid Show” at the Botanical Gardens.
- Find the Leprechaun (Little 5 Points): Sunday, March 15, at 1:00 PM. A neighborhood-wide scavenger hunt through the murals and shops of L5P.
California Bureau: The “Coastline” Report
The Bay Area is celebrating major anniversaries and scientific milestones.
- 175th San Francisco St. Patrick’s Day Parade & Festival: Saturday, March 14, at 11:30 AM. Starting at 2nd and Market, this year’s theme is “Happy 250th, America,” celebrating both the parade’s history and the nation’s upcoming Semiquincentennial.
- Pi Day at The Exploratorium (SF): Saturday, March 14. The museum where Pi Day was invented hosts its annual “Pi Procession” and free pie for guests.
- Dublin St. Patrick’s Day Festival (East Bay): March 14–15. One of the largest festivals in the country, featuring a 5K Shamrock Run and over 200 vendors.
- La Belle et la Bête (Berkeley): March 13–14 at Zellerbach Hall. A multimedia opera experience by Philip Glass, performed live alongside Jean Cocteau’s classic film.
The B2C Comparison: This Weekend at a Glance
| Feature | Metro Atlanta (The Beltline) | SF Bay Area (The Coastline) | Austin (SXSW National) |
| Top Vibe | Historic Parade & Science | 175 Years of Tradition | Tech, Film, & Music Hub |
| Best for Families | L5P Scavenger Hunt | Exploratorium Pi Day | SXSW Community Screenings |
| Sports Fix | Atlanta Vibe Volleyball | Warriors vs. Timberwolves | SXSW Sports Track |
| Weather | High 60s, Partly Cloudy | Mid 60s, Coastal Breeze | Low 70s, Humid |
A.T.L. N.E.W.S. Network Update
As we continue our national expansion, the “Beltline To Coastline” listings will grow with us. We are dedicated to using our network to connect our readers with the best culture and community events from the Atlantic to the Pacific.
Are you looking for something to do this weekend? Nobody knows America better than the A.T.L.. We honor the art, elevate the trade and embody the lifestyle.