CaliforniaReal Estate

Could you own a piece of California’s broadcasting history?

Own a piece of Santa Cruz history at 2300 Portola Drive, featuring iconic radio towers and a private oceanfront lagoon for $8.9M.

Own a piece of Santa Cruz history at 2300 Portola Drive, featuring iconic radio towers and a private oceanfront lagoon for $8.9M.

The famous KSCO radio station property at 2300 Portola Drive is officially for sale. Listed at $8.9 million, this iconic one-acre site sits right on the Santa Cruz coastline. Because of its unique infrastructure, it is one of the most recognizable landmarks in the Monterey Bay area.

The property features three massive radio towers and a private lagoon connected to the Pacific Ocean. Additionally, the sale includes a 5,000-square-foot Art Deco building and even a reinforced concrete bomb shelter. Owner Michael Zwerling suggests the site is perfect for a continuing broadcast legacy or even a modern AI research center.

Due to strict environmental laws, towers like these can never be built again. Consequently, this is a truly one-of-a-kind opportunity for a visionary buyer.

READ MORE: The “Dragon” of the Airwaves: Santa Cruz’s Iconic Radio Waterfront Hits the Market

Miles J. Edwards

Founder & Creative Chief Architect, Art, Trade & Lifestyle Media Group Miles J. is an award-winning professional writer, filmmaker, and journalist with three decades of deep-rooted expertise in media production and investigative storytelling. As the founder and Creative Chief Architect of Art, Trade & Lifestyle Media Group, he leads editorial strategy and high-fidelity content development across expanding regional bureaus, focusing on the critical intersections of public policy, emerging technology, and urban infrastructure. A native of the California Bay Area and a long-time resident and community advocate in metro Atlanta, Miles J. brings a unique, bi-coastal perspective to modern journalism. His current editorial work includes building comprehensive policy blueprints for state gubernatorial races and producing forward-looking docuseries that examine municipal development, transit innovations, and workforce evolution. Committed to lifelong learning and cutting-edge industry standards, he actively couples traditional journalistic integrity with modern marketing management frameworks to shape the future of digital news architecture. Expertise: Public Policy, Emerging AI Technologies, Transit Infrastructure, Urban Development, Media Architecture. Credentials & Affiliations: Member of the Atlanta Media Press Core, Project Callisto Search Quality Evaluator.

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