Hip-hop icon and activist partners with MARTA to curb disruptive behavior and promote transit courtesy on buses and trains.
MARTA is bringing in heavy-hitting reinforcement to address passenger behavior across Atlanta’s transit network.
The authority has officially partnered with hip-hop legend, producer, and activist David Banner as the face of its refreshed “Ride with Respect” campaign. Targeted at curbing common commuter headaches—from blaring speakers and litter to aisle-blocking and general discourtesy—the new push features a video spot produced by Atlanta’s own veteran-owned Hardman Creative Group.
With Banner stepping onto trains and station platforms to demand mutual courtesy and accountability, MARTA leadership is betting on real-world credibility to elevate the passenger experience.
Will a message of basic respect change how Atlanta moves? Get the breakdown on the new campaign and where you’ll see it next.
READ MORE: MARTA Taps David Banner to Reset the Vibe Across Atlanta’s Transit System