Business Georgia

Economic Power: The End of the Target Boycott

Reverend Jamal Bryant Declares Conclusion to 40-Day Corporate Fast

Miles J. Edwards March 12, 2026

Less than a minute

Featured Story Image — Source: Target

Reverend Jamal Bryant Declares Conclusion to 40-Day Corporate Fast

Reverend Jamal Bryant has officially ended the community-led boycott of Target. This move follows a powerful 40-day “Lenten Fast” that challenged the retailer’s decision to drop its DEI programs.

The protest made a significant impact on the corporation’s bottom line. We have the full breakdown of how a nearly 11% drop in foot traffic helped send a clear message about corporate accountability. Read the full story on how the Atlanta community used the “collective dollar” to stand for equity.

READ MORE: Boycott Over: Reverend Jamal Bryant Declares Victory as 40-Day Fast from Target Ends

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Miles J. Edwards March 12, 2026

Less than a minute

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Miles J. Edwards

Founder & Creative Chief Architect, Art, Trade & Lifestyle Media Group Miles J. is an award-winning professional writer, filmmaker, and journalist with three decades of deep-rooted expertise in media production and investigative storytelling. As the founder and Creative Chief Architect of Art, Trade & Lifestyle Media Group, he leads editorial strategy and high-fidelity content development across expanding regional bureaus, focusing on the critical intersections of public policy, emerging technology, and urban infrastructure. A native of the California Bay Area and a long-time resident and community advocate in metro Atlanta, Miles J. brings a unique, bi-coastal perspective to modern journalism. His current editorial work includes building comprehensive policy blueprints for state gubernatorial races and producing forward-looking docuseries that examine municipal development, transit innovations, and workforce evolution. Committed to lifelong learning and cutting-edge industry standards, he actively couples traditional journalistic integrity with modern marketing management frameworks to shape the future of digital news architecture. Expertise: Public Policy, Emerging AI Technologies, Transit Infrastructure, Urban Development, Media Architecture. Credentials & Affiliations: Member of the Atlanta Media Press Core, Project Callisto Search Quality Evaluator.