Reverend Jamal Bryant Declares Conclusion to 40-Day Corporate Fast
Reverend Jamal Bryant has officially ended the community-led boycott of Target. This move follows a powerful 40-day “Lenten Fast” that challenged the retailer’s decision to drop its DEI programs.
The protest made a significant impact on the corporation’s bottom line. We have the full breakdown of how a nearly 11% drop in foot traffic helped send a clear message about corporate accountability. Read the full story on how the Atlanta community used the “collective dollar” to stand for equity.
READ MORE: Boycott Over: Reverend Jamal Bryant Declares Victory as 40-Day Fast from Target Ends
