Burger King Opens a Royal Hotline to the CEO
Burger King has launched an unprecedented customer outreach campaign, with President Tom Curtis—who has led the brand’s U.S. operations since 2021—publicly sharing his direct work phone number: (305) 874-0520. Customers can now call or text the executive himself to share feedback on everything from menu items to restaurant experiences.
Curtis, a 30-year industry veteran, announced he’ll personally answer calls for set hours daily, including nights and weekends, to gather unfiltered input on food quality, service, and innovation ideas. The move is part of Burger King’s push to rebuild trust and spark growth amid competitive pressures.
Early participants describe Curtis as approachable and engaged—one caller even debated the ideal Whopper assembly live on the line. Social media buzz has dubbed it “Dial-a-King,” with fans praising the transparency while skeptics wonder if it’s sustainable.
This bold experiment sets Burger King apart in fast food, proving even the crown needs to hear from its subjects directly.